THE ORIGIN
It didn’t start with a strategy. It started with a shift.
From Ireland,
to Australia,
from confusion,
to clarity.
Ian Reeves didn’t plan to launch a business. He just couldn’t ignore the signs anymore.
In 2015, he was chasing a career in physiotherapy.
When the grades didn’t land, he found himself rerouted into something that felt more aligned, more human.
Years later, after coaching thousands of individuals, a message arrived:
“We’d like to talk to you about our Head of Psychological Wellbeing role.”
That message took him from Ireland to Sydney. From self-doubt to self-trust.
And eventually, from support roles, to founding something of his own.
THE ACE APPROACH.
HUMAN-FIRST. ALWAYS.
We coach the person, not the title. You’re not a productivity robot. You’re a whole human being, and that matters.
TOOLS THAT TRANSFER.
You’ll leave with strategies that hold up in real-world pressure, playoffs, product launches, and performance.
NO BURNOUT REQUIRED.
We don’t glorify overwork. Instead, we build sustainable momentum, so you can lead and live well.
COACHING
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PROGRAMMES
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CONSULTING
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COACHING | PROGRAMMES | CONSULTING |
WHO WE WORK WITH.
The internally driven. The quietly capable.
The ones who keep it all moving, and still feel like there’s something missing.
If you perform under pressure, hold space for others, or know you’re built for more, you’re in the right place.
TRUSTED BY.
Real support for high-functioning humans who want more than just getting through.
The Four Pillars of ACE.
Positive Psychology
What do I stand for?
Your internal compass.
When values are clear, decisions get easier.
Self-Awareness
How do I show up?
Your behavioural blueprint.
Awareness fuels choice.
How do I sustain energy, joy, and flow?
Performance fuel. You don’t need to burn out to do your best work.
Mental Skills
Personal Philosophy
How do I turn up when it’s hard?
Your internal toolkit: focus, resilience, and reframing under pressure.
Know this is for you?
Here's where to start.
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