ALIGN. CONQUER. ELEVATE.

We help you align your purpose, conquer limitations, and elevate your performance.
No fluff. No overwhelm. Just clarity and momentum when it counts.

COACHING

|

PROGRAMMES

|

CONSULTING

|

COACHING | PROGRAMMES | CONSULTING |

This is for you if...

  • You’ve outgrown your current pace or path.

  • You’re doing well, but quietly overwhelmed.

  • You’re tired of “fine”.

  • You don’t need fixing. You need clarity.

ACE ISN’T ONE-SIZE-FITS-ALL. IT’S BUILT AROUND YOU.

What working together looks like.

Whether it’s 1:1 coaching, a group recalibration, or strategic consulting. We meet you where you are, and move from there.

  • You feel capable, but a little lost.
    This is for when you need strategy, clarity, and real traction.

  • You want to grow, but not alone.
    Structure, accountability, and shared momentum in a small group setting.

  • Something is off, tension is high, clarity is low.
    We help shift culture, align people, and move the conversation forward.

The Four Pillars of ACE.

Personal Philosophy

What do I stand for?
Your internal compass.
When values are clear, decisions get easier.

Self-Awareness

How do I show up?
Your behavioural blueprint.
Awareness fuels choice.

Mental Skills

How do I turn up when it’s hard?
Your internal toolkit: focus, resilience, and reframing under pressure.

Positive Psychology

How do I sustain energy, joy, and flow?
Performance fuel.
You don’t need to burn out to do your best work.

BUILT FOR THE PEOPLE BEHIND THE BRAVADO.

MEET THE FOUNDER.

“I’m not here to fix you.
I’m here to help you recalibrate and lead yourself forward.”

From elite sport to everyday pressure, Ian’s approach blends psychology, strategy, and lived experience to help you close the gap between how things are and how they could be.

This isn’t therapy.

But it might feel like a breakthrough.

You’re not broken. You’re just misaligned.
Most of our clients aren’t in crisis, they’re simply ready to feel clear again.
ACE is where you stop circling and start moving.

RESULTS THAT STICK.

high performers coached

Across founders, athletes, executives and elite teams

90%

of clients DESCRIBE greater clarity

Within their first 3 sessions

10+

years in leadership and performance coaching

Spanning elite sport, founder mindset and corporate clarity

THE BRIEFING.

Insights that meet you where you’re at. Unfiltered, practical, timely.

Featured
What Comes After Pressure?
What Comes After Pressure?

A transition from high performance to holistic thriving.

Over the past few weeks, we’ve been exploring pressure - what it brings out in us, how we respond when it hits, and the tools that can support us to navigate it with greater clarity, intention, and strength.

Read More →
Pressure is a Privilege: How Mental Skills Help Us Rise, Not Crumble
Pressure is a Privilege: How Mental Skills Help Us Rise, Not Crumble

There’s a famous quote by tennis legend Billie Jean King: “Pressure is a privilege - it only comes to those who earn it.” At ACE, we believe in this sentiment wholeheartedly.

Read More →
Knowing Yourself When It Counts: Self-Awareness Under Pressure
Knowing Yourself When It Counts: Self-Awareness Under Pressure

Pressure. It’s something we all encounter, whether it’s during a make-or-break business presentation, a challenging conversation with a teammate, or a deeply personal moment that demands clarity and composure.

Read More →
Pressure & Personal Philosophy: Staying Anchored When It Matters Most
Pressure & Personal Philosophy: Staying Anchored When It Matters Most

What does pressure mean to you?

For me, it means feeling clouded - hypersensitive to my surroundings, easily overwhelmed, and at times, taking things too personally.

Read More →